I am a shoe salesman. I work at GERARD’S, which is a small up scale independant shoe store in west L.A. We sell women’s shoes, and, in order to compete with the big stores we have to give the customers reasons to come in to our store rather than going to the competition. One of those reasons is our policy of service to the customers. The boss says, “Treat ’em like they just bought a dozen pairs, whether they ever spend a dime or not.” That meant measuring every foot, and helping them on and
